In the rapidly evolving fintech landscape, establishing trust, differentiation, and market visibility is critical. For B2B fintech players, especially those targeting mid-market and enterprise clients, review platforms like G2 can be transformative. Here’s how leveraging G2 strategically can fuel exponential growth. 1. Build Credibility with Authentic Social Proof 2. Generate High-Intent Leads and Improve Sales […]
When a company wants to run financial services–related ads on Google Ads (e.g., loans, credit cards, banking products, trading apps, insurance, fintech apps), Google requires them to go through a mandatory verification process. Only after clearing this, the advertiser gets Financial Services certification from Google, without which ads are restricted or banned. ⚠️ Why are […]