India’s uneasy, decade-long relationship with cryptocurrency has entered a new and consequential chapter. Internal government documents dated May and June 2026, reviewed by Reuters, show the Reserve Bank of India (RBI) reasserting one of its clearest positions yet: the country’s crypto policy should be “leaning towards prohibition.” The central bank has gone further than its […]
Every time a customer taps a card, scans a QR code, or clicks “pay now,” there’s an entire invisible infrastructure working behind the scenes to get that money from the customer’s bank to the merchant’s account — securely, in real time, and in compliance with a dizzying web of card-network rules and regulations. That infrastructure […]
Core banking is the invisible engine of modern finance. Every time a customer opens a savings account, sends a real-time payment, draws down a loan, or checks a balance on a mobile app, a core banking system (CBS) is quietly doing the heavy lifting behind the scenes — maintaining the ledger, applying interest, enforcing limits, […]
RBI 2025 Digital Payment Authentication Directions – What PSPs Must Do RBI Tightens Digital Payment Security: Authentication Directions 2025 In a decisive move to strengthen India’s rapidly expanding digital payments ecosystem, the Reserve Bank of India (RBI) issued the Authentication Mechanisms for Digital Payment Transactions Directions, 2025. These directions redefine how digital payment security must […]
Fintechs and consumer-facing financial institutions operate in a world where product choice is abundant, attention is scarce and trust is fragile. To acquire customers cheaply, keep them active, and extract lifetime value in a regulated environment, modern B2C financial services must move from one-off marketing to continuous, data-driven engagement. Marketing-automation / customer-engagement platforms (MAPs or […]
The allegation — that the U.S. would “dump” or “shove” its federal debt into crypto (or into dollar-backed stablecoins) to devalue it — is a politicized claim currently being repeated in several outlets after comments by Anton Kobyakov (a senior adviser to Vladimir Putin). It’s plausible as rhetoric and worry-making, but implementing a true “debt […]
Introduction The festival season in India, particularly during Navratri and Dussehra, has become synonymous with massive online shopping events. E-commerce giants like Flipkart, Amazon, and Myntra have capitalized on this period, witnessing significant growth in sales and expanding their reach across the nation. This article delves into the year-on-year financial performance of these platforms during […]
In the rapidly evolving fintech landscape, establishing trust, differentiation, and market visibility is critical. For B2B fintech players, especially those targeting mid-market and enterprise clients, review platforms like G2 can be transformative. Here’s how leveraging G2 strategically can fuel exponential growth. 1. Build Credibility with Authentic Social Proof 2. Generate High-Intent Leads and Improve Sales […]
When a company wants to run financial services–related ads on Google Ads (e.g., loans, credit cards, banking products, trading apps, insurance, fintech apps), Google requires them to go through a mandatory verification process. Only after clearing this, the advertiser gets Financial Services certification from Google, without which ads are restricted or banned. ⚠️ Why are […]