B2C Content Marketing

Fintech Marketing Strategy – B2C Content Marketing

We come across a lot of B2C Fintech Brands in our day-to-day lives. Sometimes when B2C brands spends heavily on Television Ads, Outdoors, OTT platforms, Cricket especially World Cup and IPL sponsorships, Digital Marketing viz Google Search Ads, Display Ads, Youtube Ads, Facebook and Instagram Ads, LinkedIn Ads, Twitter Ads, Tiktok Ads or let’s say collaborating with influencers, producing a film by co-branding or lets say just writing a blog. Who won’t have remembered the Viral CRED Ads which runs mostly during IPL. The idea here is to present you with some numbers which would show how all these Ads and all convert into traffic and which in turn coverts into leads and then paid or unpaid customers. You know perfectly how these companies are performing at this point in time. So, whether they are profitable or raising funds or still discovering themselves or whether impacted by regulations of the Government is a separate point of discussion but these data will help you understand the volume and importance of the various Marketing activities.

Some Highlights for you:

  • Some brands use regional language for messaging
  • People who have shifted or working in US, UAE, Saudi Arabia & Australia takes good interest in Zerodha and its a point to think about and might be helpful for some competitors of Zerodha
  • Mobikwik seems to have a great following in the Middle East
  • Surprisingly, Pakistan sends some traffic to Razorpay
  • Zerodha gets monthly average organic traffic of 4.9 million
SEO data of CRED, Phonepay, Razorpay, Coinswitch Kuber, Mobikwik, Zerodha

Note – These are publicly available SEO data taken from ahrefs

These are the sample blogs which all the above had written and their content marketing strategy is driving huge organic traffic as you can see they are ranking for 1000s of keywords.

We had taken very different examples of these B2C Fintechs so as to give you a perspective of how content plays a role irrespective of the type of product/service you are selling. Though some of these brands had spent huge in terms of Marketing Spend, you can see both from the above and below table how those spends are converting into Traffic.

Blogs written by these B2C Fintech Brands:

CREDPhonepayRazorpayCoinswitch KuberMobikwikZerodha
The nation turns its eyes to Monday for Budget 2021Indians experience the joy of givingCard Tokenisation: All you need to know as a Business and CardholderLaunch of Bitcoin Futures ETF Pumps Bitcoin Above $65,000 Price LevelAll that glitters isn’t gold, sometimes, it’s digital gold!The rise of Algo trading platforms & everything you need to know
Is Your Spending Way Out of Line? It’s Time to Start Correcting those Budgeting ErrorsExpired car insurance? Here’s what you can do!The Butterfly Effect of PayrollBitcoin Enters Stock Exchange, Breaks Regulatory BarriersHow to get an Instant Loan in 90 Secondsऑनलाइन नॉमिनेशन से परिचय
What CRED Members Consumed During Lockdown?The PhonePe Engineering Bootcamp 2021: A glimpse into our Engineering EcosystemTop 5 Payment Trends for Enterprises in 2022Bitcoin Enters Stock Exchange, Breaks Regulatory BarriersINSTANT LOAN AT YOUR NEARBY STORESIntroducing online nomination
RBI extends moratorium on credit card dues by 3 months: Here’s what you should do!How to save money on your next Car Insurance purchase!A B2B Digital Signature Pioneer Grows its App Store Revenue by 4900% with Razorpay Partner ProgramDogecoin Gains as AMC Accepts Meme-coin for PaymentsInstant Gratification… With Instant Loans From MobiKwik!The all-new Positions page by Sensibull
Update on meal donation campaign: 1.2+ million meals contributed so farNow pay for Silver coins & bars safely & conveniently via PhonePe!A Complete Guide to Managing Accounts Payable for BusinessesTerra (LUNA) on SpotlightWhy your savings bank deposits actually result into a loss?Freak trades in F&O, removal of execution range, the importance of limit orders and more
10 Best Credit Cards In India For DiningGift your loved ones Financial Independence with Term InsuranceHow Manastha is Making Mental Health Accessible with Razorpay Payment PagesRanveer Singh – The Face of CoinSwitchEvolution Of SuperCash11 years of Zerodha
5 Best Business Credit Cards In IndiaTwo-Wheeler Insurance Explained: What’s Covered and What’s NotDecoding Card-on-File Tokenisation: All You Need to KnowA Crypto Unicorn story — Let’s talk Series C Funding!SuperCash: Your Cheat Code to Savings!Bull market mistakes
6 Best Reward Credit Cards In IndiaCelebrate DaanUtsav — the Festival of Giving on PhonePeWe Can’t Wait For You to Start ‘Zapping’ with Razorpay – 6 Zapier Integrations You Must Try Today!Raghuram Rajan Sees Future in CryptocurrenciesGet MobiKwik Referral SuperCash up to Rs 5000!Option buying: The riskiest trade out there
Best Instant Approval Credit Cards In Indiaकोविड -19 से जुड़ी धोखाधड़ी से सावधान और सुरक्षित रहने का तरीकाTop 5 Payment Trends for Enterprises in 2022Cryptocurrency: A Ray of Hope For The Troubled AfghansBE HEALTHY AND EARN SUPERCASH!Introducing Kill Switch
Best Credit Cards With No Annual FeeWhy is Bike Insurance mandatory in India?A B2B Digital Signature Pioneer Grows its App Store Revenue by 4900% with Razorpay Partner ProgramIndia is Second in Global Crypto AdoptionSuperChoice- Super Savings!Tagging on Console: Trading journal & tracking goals
6 Best Credit Cards With Lounge AccessStaying invested for the long term- A key to wealth creationHow Manastha is Making Mental Health Accessible with Razorpay Payment PagesSolana Hits a New All-Time-High: Why is SOL Skyrocketing?#SavingsSimplified with SuperCash!Security practices at Zerodha
Best Credit Cards For Students With No Credit HistoryPlan for any financial uncertainties with an Emergency FundDecoding Card-on-File Tokenisation: All You Need to KnowNFTs to attract double tax?Savings Simplified with the all new SuperCash!Tax loss harvesting opportunity – FY 20/21
10 Best Credit Cards for Beginners in IndiaAre you investing enough from your monthly salary?We Can’t Wait For You to Start ‘Zapping’ with Razorpay – 6 Zapier Integrations You Must Try Today!Cardano’s Alonzo Upgrade: ADA Gains 45% in a WeekOne cannot fast well, if one hasn’t dined well!Everything you need to know about Rights Entitlements
Planning a Trip? These 7 Credit Cards Will Make Your Journey AffordableRisk and Returns — Two sides of the same coinRazorpay Partners with AIESEC to Help the Global Non-Profit Engage and Develop India’s Youth13-Year-Old From Goa Is India’s Blue-Eyed Boy For CryptoSuperCash: Stronger than EverTrading with other people’s money
10 Best Premium Credit Cards in IndiaUnderstand your investing style: Is it 20–20, ODI or Test?How TravClan Leveraged Razorpay’s Partner Program to Grow Its Monthly Revenue by 400%What has Lionel Messi’s PSG deal got to do with cryptocurrencies?#KwikHelp – Answer to your frequently asked questions24th Feb 2021 – When NSE was down for almost the entire trading day.
instant HDFC credit card bill paymentsYour investing journey and the story of Ajai, Sheru and BabbaNew RBI Rules for Processing Auto-Debits on Cards – All You Need to Know as a Business and CardholderUS Senate Passes $1.2 Trillion Infrastructure Bill. Implications on the Crypto World Explained.Scratch For Cash – Convert SuperCash into Wallet MoneyUpdate to CDSL’s TPIN authorisation process for selling stocks
instant SBM Bank credit card bill paymentsBuilding long term investing muscleRise, Evolution, and the Exponential Growth Journey of UPI AutoPay in IndiaDebunking IMF’s Myths around BitcoinizationYou know you’re saving, when your cash becomes SuperCash!Shorting and Indian capital markets
10 Best Rewards Credit Cards in IndiaKeep your returns scoreboard ticking with liquid funds4 Ways to Add a Payment Button on WordPress websiteThe Government’s New e-RUPI: Is it a Cryptocurrency?#SpotMobiKwik – See, Spot, Win!The twisted world of illegal CFDs & binary options
10 Best Credit Cards for Online ShoppingThe simple mantra for earning high returns!The past, the present and the future of no-code platforms – And why Fintech’s the next frontierThe Future of Gen-Z Travel Powered by Crypto?Road Trips You Need To Take Before Hitting 30Trading Holidays 2021 – NSE, BSE, MCX
10 Best Credit Cards for Fuel in IndiaLearn the simple way to build wealth & become a CrorepatiRecent amendments to Foreign Contribution (Regulation) Act, 2010 – The way forwardWhy Ripple’s XRP jumped 13% in a single day?Mobikwik transforming the vintage glamour of MumbaiPeak margin, Intraday leverages, & 2nd order effects – Dec 1, 2020
Best Axis Bank Credit Cards (Compared & Reviewed)Assess long-term performance consistency & choose the right Mutual FundA Complete Guide to Managing Accounts Payable for BusinessesBitcoin Surges Near $40,000! What Should You Know?MobiKwik Magic of 3Introducing NRI account opening using the non-PIS route
Best ICICI Credit Cards (Compared & Reviewed)Small and steady wins the investing raceThe Power of Positive BankingWhat Is Margin Trading? Beginner’s Guide to Margin TradingFill Your Tank, Fill Your WalletHow to easily file your taxes when trading at Zerodha with Quicko
Best SBI Credit Cards (Compared & Reviewed)Every batsman is different and so is every investorO(h no)TP: Of Founders, OTPs, and Internal ScreamingCrypto Trading Strategies; All You Need to KnowMobiKwik Is A Food Lover’s Best Friend!Apply for IPOs using UPI
Best HDFC Credit Cards (Compared & Reviewed)Build your investment portfolio, the Cricketing wayNow Manage Vendor Invoices Right from Your Inbox with RazorpayXAll You Need To Know About Crypto Trading BotsTimex: Pay cashless with MobiKwik at Times Retails StoresCoin newsletter #3: Starting troubles
11 Most Popular Credit Cards for Salaried IndividualsMoney Lessons from Cricket! Learn How to Invest & Grow your WealthTDS Challan 281: A Complete Guide For BusinessesA Beginner’s Guide to Day Trading Cryptocurrency5 Reason why SuperCash is better than regular cashbackMr Consistent returning incredible returns
10 Best Credit Cards in India (2020-21)PhonePe launches India’s first Super Fund, a unique investment solution driving long-term wealtGetting Started with RazorpayX Advance Tax PaymentsHow to Make Money on CoinSwitch Kuber App?Supercash: Huge Cashback – Mega Offers – EverytimeZerodha F&O margin Calculator
5 Best Credit Cards For Millennials in 2020Finding it difficult to save money? Liquid Funds can help!The Pros and Cons of Selling on Online MarketplacesCryptocurrency Trading In India: Everything You Need To KnowLaunching Personal UPI Payment Link mpay.meIntraday stock trader par excellence
Popular types of Credit Cards to help you decide what’s best for youEarn higher returns on money lying in your savings account with liquid fundsThe Importance of Shipping In The D2C Era5 Things To Know Before Investing In BitcoinUPI: Now Anywhere & EverwhereTaxation Simplified
6 Best Credit Cards for Income Below INR 25,000PhonePe launches a new Savings Product to help Indians earn moreHow To Enable And Use Automated Order Confirmations On Your Online StoreWhat Are Fractional Shares And How Do They Work?Send Money Instantly, The IMPS WayTaxation for Traders – Introduction
Invest in Tax Saving Funds on PhonePeIntroducing Address Correction For E-Commerce BusinessesBitcoin ETFs: Everything You Need to KnowCelebrating the perfect love-hate relationship – the bond between the siblings!Zerodha Partner Program – Refer Clients
The best way to Save Tax and Grow WealthHow To Reduce RTO in E-CommerceThe Great Crypto Debate: Bitcoin vs AltcoinFrom cashless to cardless payments with UPI on MobiKwik!Zerodha – Margin Policies
Secret of more income and less taxSend PrePay CoD Payment Links in Hindi with Razorpay Thirdwatch!Ensuring Cryptocurrency Security in 2021Transfer money for free via @ikwik, your own UPI handleStop Loss orders – Limit/Market
Expired car insurance? Here’s what you can do!The Butterfly Effect of PayrollWhat is the Next Big Thing After Cryptocurrencies? Read to Know5 Signs of a True FriendCover Orders – For Higher Leverage
How to save money on your next Car Insurance purchase!Insure Your Employees with the best-in-class Group Health InsuranceRisks and Rewards of BitcoinPAYBACK Points- We are paying you back!!Our Story till now…
Gift your loved ones Financial Independence with Term InsuranceRazorpayX Payroll Now Integrated with Your Favourite Workspace AppWhat is the Future of Cryptocurrency?Eat. Click. Win. Treat for all the foodies
Two-Wheeler Insurance Explained: What’s Covered and What’s NotRevisiting Razorpay’s Covid Relief Initiative and How We Stood Together in Times of DistressPros and Cons of Centralized Cryptocurrency Exchanges for First-Time InvestorsBeware Friends – It’s #PaybackTime
Why is Bike Insurance mandatory in India?How Razorpay’s Culture Thrived with Remote OnboardingWhat are Non-Fungible Tokens?Why A Light Pocket Doesn’t Always Mean No Money
Missed Buying Health Insurance?5 Ways to Support a Small BusinessCommon Fun Facts about IPL and CryptocurrencyEarn up to ₹100000 by referral
Unlock 1.0 is here! Stay secure with India’s all-in-one travel insurance on PhonePe.What is a Crypto Token?Earn Another Rs. 100. And Some Extra Cash for your Friends!
PhonePe launches an affordable Coronavirus insurance policyEverything You Need to Know About Smart ContractsIt’s PAYBACK Time on MobiKwik!
PhonePe launches International Travel Insurance to help Indians travel worry-freeBitcoin Is Not A Ponzi Scheme – 5 Reasons WhyMobiKwik partners with Home Credit India!
PhonePe নিয়ে এলো ভারতের প্রথম সুপার ফান্ড2010-2020 – A Decade of Cricket and CryptoMobiKwik launches its first card – The Blue Card!
PhonePe ଆରମ୍ଭ କରିଛି ଭାରତର ପ୍ରଥମ ସୁପର୍ ଫଣ୍ଡ7 Money Management Tips for FreelancersMobiKwik starts IPO prep: Elevates SVP Chandan Joshi to Co-Founder
భారతదేశపు మొట్టమొదటి సూపర్ ఫండ్‌ను ప్రవేశపెట్టిన PhonePeHow to Build a Good Investment Portfolio in 2021 – Complete GuideMobiKwik Annual Report FY2020: The Indian Dream
PhonePe ने लॉन्च किया भारत का पहला सुपर फ़ंडFixed Deposits Alternatives to Maximise Your ReturnsHalf Yearly Report FY20
PhonePe-এ আৰম্ভ কৰিছে ভাৰতবৰ্ষৰ প্ৰথমটো চুপাৰ ফাণ্ড5 Books on Personal Finance for StudentsMobiKwik Annual Report FY2019
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PhonePe இந்தியாவின் முதல் சூப்பர் ஃபண்டை அறிமுகப்படுத்துகிறதுBitcoin Law In IndiaMobiKwik is listed as one of the most promising fintech start-up globally
PhonePe सादर करत आहे भारतातील पहिला सुपर फंडBitcoin Mining Hardware – 10 Best Bitcoin Mining Hardware in 2021Let’s welcome India’s Millennial Intersect
PhonePe એ ભારતનું સૌપ્રથમ સુપર ફંડ લૉન્ચ કર્યું5 Best Bitcoin Transaction Accelerators in 2021Expectations from BUDGET 2017: What India needs to do to realize $350 Billion in GDP contribution from the Internet Businesses
ഇന്ത്യയിലെ ആദ്യത്തെ സൂപ്പർ ഫണ്ടുമായി PhonePeTop 5 Best Dogecoin Mining Pool Options in 2021The truth behind Nielsen Mobile Insights
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COVID-19 ଠକାମିଠାରୁ କିପରି ସଚେତନ ଏବଂ ସୁରକ୍ଷିତ ରହିପାରିବେTron Mining – Best Tron Mining Guide for Beginners@Wharton Interview,Rajesh Jain talks about neutral app stores
ಕೋವಿಡ್‌ -19 ಸ್ಕ್ಯಾಮ್‌ಗಳ ಕುರಿತು ಜಾಗರೂಕರಾಗಿರಿ ಮತ್ತು ಸುರಕ್ಷಿತವಾಗಿರಿIs Bitcoin Mining Legal In India?MobiKwik Founder, Bipin Singh is Entrepreneur of the week @YourStory.in!
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5 Assets That Are Actually Just LiabilitiesMobiKwik appoints Siddharth Dhamija as CEO of Zaakpay
ABCD of Financial GrowthHow Artificial Intelligence is changing the payment gateway industry
A Peek Into the Indian Investment EcosystemJob description of a payment gateway
Debt – Whether to Have It or Not?What annoys an online shopper?
Satoshi Nakamoto: 9 Interesting Facts You Need To KnowWays to Accepts Online Payments for Your Startup
Payment Gateway – Digitize your business
What makes a good online store
5 Things To Know Before Choosing Your Payment Gateway
How Artificial Intelligence is changing the payment gateway industry
Introducing MobiKwik app for Windows Phone – built in collaboration with Microsoft
World’s Best Cloud Based Music Services
The Indian Mobile Wars – Part 2 Innovation in Mobile Services
Blogs written by various Brands on differnt topics

to be contiued…

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