Fintech Marketing Strategy – B2C Content Marketing

We come across a lot of B2C Fintech Brands in our day-to-day lives. Sometimes when B2C brands spends heavily on Television Ads, Outdoors, OTT platforms, Cricket especially World Cup and IPL sponsorships, Digital Marketing viz Google Search Ads, Display Ads, Youtube Ads, Facebook and Instagram Ads, LinkedIn Ads, Twitter Ads, Tiktok Ads or let’s say collaborating with influencers, producing a film by co-branding or lets say just writing a blog. Who won’t have remembered the Viral CRED Ads which runs mostly during IPL. The idea here is to present you with some numbers which would show how all these Ads and all convert into traffic and which in turn coverts into leads and then paid or unpaid customers. You know perfectly how these companies are performing at this point in time. So, whether they are profitable or raising funds or still discovering themselves or whether impacted by regulations of the Government is a separate point of discussion but these data will help you understand the volume and importance of the various Marketing activities.

Some Highlights for you:

• Some brands use regional language for messaging
• People who have shifted or working in US, UAE, Saudi Arabia & Australia takes good interest in Zerodha and its a point to think about and might be helpful for some competitors of Zerodha
• Mobikwik seems to have a great following in the Middle East
• Surprisingly, Pakistan sends some traffic to Razorpay
• Zerodha gets monthly average organic traffic of 4.9 million

Note – These are publicly available SEO data taken from ahrefs

These are the sample blogs which all the above had written and their content marketing strategy is driving huge organic traffic as you can see they are ranking for 1000s of keywords.

We had taken very different examples of these B2C Fintechs so as to give you a perspective of how content plays a role irrespective of the type of product/service you are selling. Though some of these brands had spent huge in terms of Marketing Spend, you can see both from the above and below table how those spends are converting into Traffic.

Blogs written by these B2C Fintech Brands:

to be contiued…