Why Marketing-Automation Platforms Are a Must for Modern B2C Fintechs & Financial Institutions

Fintechs and consumer-facing financial institutions operate in a world where product choice is abundant, attention is scarce and trust is fragile. To acquire customers cheaply, keep them active, and extract lifetime value in a regulated environment, modern B2C financial services must move from one-off marketing to continuous, data-driven engagement. Marketing-automation / customer-engagement platforms (MAPs or […]

U.S. would “dump” or “shove” its Federal debt into Crypto

The allegation — that the U.S. would “dump” or “shove” its federal debt into crypto (or into dollar-backed stablecoins) to devalue it — is a politicized claim currently being repeated in several outlets after comments by Anton Kobyakov (a senior adviser to Vladimir Putin). It’s plausible as rhetoric and worry-making, but implementing a true “debt […]

The Financial Impact of India’s E-Commerce Giants During the Festival Season: A Deep Dive into Flipkart, Amazon, and Myntra

Introduction The festival season in India, particularly during Navratri and Dussehra, has become synonymous with massive online shopping events. E-commerce giants like Flipkart, Amazon, and Myntra have capitalized on this period, witnessing significant growth in sales and expanding their reach across the nation. This article delves into the year-on-year financial performance of these platforms during […]

How G2 Can Power Exponential Growth for B2B Fintech Companies?

In the rapidly evolving fintech landscape, establishing trust, differentiation, and market visibility is critical. For B2B fintech players, especially those targeting mid-market and enterprise clients, review platforms like G2 can be transformative. Here’s how leveraging G2 strategically can fuel exponential growth. 1. Build Credibility with Authentic Social Proof 2. Generate High-Intent Leads and Improve Sales […]

What is Google’s Third-Party Financial Verification?

When a company wants to run financial services–related ads on Google Ads (e.g., loans, credit cards, banking products, trading apps, insurance, fintech apps), Google requires them to go through a mandatory verification process. Only after clearing this, the advertiser gets Financial Services certification from Google, without which ads are restricted or banned. ⚠️ Why are […]