Fintechs – Products, Community, News
Fintechs – Products, Community, News
Fintechs and consumer-facing financial institutions operate in a world where product choice is abundant, attention is scarce and trust is fragile. To acquire customers cheaply, keep them active, and extract lifetime value in a regulated environment, modern B2C financial services must move from one-off marketing to continuous, data-driven engagement. Marketing-automation / customer-engagement platforms (MAPs or […]
The allegation — that the U.S. would “dump” or “shove” its federal debt into crypto (or into dollar-backed stablecoins) to devalue it — is a politicized claim currently being repeated in several outlets after comments by Anton Kobyakov (a senior adviser to Vladimir Putin). It’s plausible as rhetoric and worry-making, but implementing a true “debt […]
Introduction The festival season in India, particularly during Navratri and Dussehra, has become synonymous with massive online shopping events. E-commerce giants like Flipkart, Amazon, and Myntra have capitalized on this period, witnessing significant growth in sales and expanding their reach across the nation. This article delves into the year-on-year financial performance of these platforms during […]
In the rapidly evolving fintech landscape, establishing trust, differentiation, and market visibility is critical. For B2B fintech players, especially those targeting mid-market and enterprise clients, review platforms like G2 can be transformative. Here’s how leveraging G2 strategically can fuel exponential growth. 1. Build Credibility with Authentic Social Proof 2. Generate High-Intent Leads and Improve Sales […]
When a company wants to run financial services–related ads on Google Ads (e.g., loans, credit cards, banking products, trading apps, insurance, fintech apps), Google requires them to go through a mandatory verification process. Only after clearing this, the advertiser gets Financial Services certification from Google, without which ads are restricted or banned. ⚠️ Why are […]