Credit Line on UPI

What is a Credit Line on UPI? A credit line on UPI is a financial service that allows users to borrow funds up to a pre-approved limit directly through the UPI framework. This feature integrates seamlessly with existing UPI apps, providing users with a convenient way to manage short-term expenses without requiring traditional loans. Key […]

What is the future of Cryptocurrency?

Future of Cryptocurrency: Key Insights and Trends The future of cryptocurrency is poised for significant transformation, driven by the convergence of technological, regulatory, and societal factors. Here’s a detailed look into the possible future of cryptocurrencies: 1. Mainstream Adoption and Institutional Involvement Cryptocurrency is gradually moving from niche investments to mainstream financial products. Global companies […]

How lack of Market Research is killing B2C Fintech?

Came across a post on LinkedIn indicating that many Fintech companies aspire to be Tech Service Providers (TSPs) and are transitioning towards a B2B SaaS model. The reasons cited were:🔹 The Funding Winter🔹 Strict RBI Regulations Impacting the Fintechs🔹 Cut-throat competition impacting the volumes🔹 Lower/Irregular margins in the B2C model🔹 B2C becoming risky as bigger […]

Fintech Marketing Strategy – B2C Content Marketing

We come across a lot of B2C Fintech Brands in our day-to-day lives. Sometimes when B2C brands spends heavily on Television Ads, Outdoors, OTT platforms, Cricket especially World Cup and IPL sponsorships, Digital Marketing viz Google Search Ads, Display Ads, Youtube Ads, Facebook and Instagram Ads, LinkedIn Ads, Twitter Ads, Tiktok Ads or let’s say […]

🚀 Unlocking the Future of B2B Fintech Marketing

#FintechOnDemand and #OnDemandFintech through the lenses of B2B Marketing “Fintech On Demand” refers to the growing trend of financial technology (fintech) services being readily available and accessible to consumers and businesses whenever they need them. This concept encompasses various fintech solutions and platforms that offer on-demand financial services, often leveraging digital technology and automation to provide convenience, […]

Application of VPNs in Fintechs and Financial Institutions

A Virtual Private Network (VPN) is a technology that creates a secure, encrypted connection over the internet between a user’s device and a remote server. This connection hides the user’s IP address and encrypts data transmitted between the device and the server, enhancing privacy and security. Detailed Analysis of VPN: Application of VPNs in Fintechs […]

Fixed Deposit Calculator

According to RBI, your deposit is secured upto Rs 5 Lakhs by Deposit Insurance and Credit Guarantee Corporation (DICGC) A Fixed Deposit (FD) calculator is a tool that helps individuals estimate the interest earned and the maturity amount for a fixed deposit investment. The formula for calculating interest on fixed deposits is straightforward, but a […]