Why India is Leading the Fintech Revolution?

India is emerging as a global leader in fintech, surpassing many foreign nations in innovation, accessibility, and growth. Several key factors contribute to this phenomenon: 1. Robust Digital Infrastructure India’s digital payments landscape has been transformed by the Unified Payments Interface (UPI), launched in 2016. UPI allows users to make instant, seamless payments through mobile […]

Credit Line on UPI

What is a Credit Line on UPI? A credit line on UPI is a financial service that allows users to borrow funds up to a pre-approved limit directly through the UPI framework. This feature integrates seamlessly with existing UPI apps, providing users with a convenient way to manage short-term expenses without requiring traditional loans. Key […]

Financial Literacy: A Comprehensive Overview

Financial literacy is the understanding of various financial principles and skills that enable individuals to make informed and effective decisions regarding their money. It encompasses knowledge about budgeting, saving, investing, credit management, and understanding debt, taxes, and retirement planning. Importance of Financial Literacy In today’s complex financial world, financial literacy is crucial for navigating personal […]

Merchant Management System (MMS)

A Merchant Management System (MMS) is a comprehensive platform designed to manage the relationship between acquirers (payment processors) and merchants. It enables acquiring banks or financial institutions to onboard, monitor, and manage their merchant accounts efficiently. The system serves as a backbone for managing contracts, processing fees, disputes, risk assessment, and transaction monitoring. It serves […]

What is the future of Cryptocurrency?

Future of Cryptocurrency: Key Insights and Trends The future of cryptocurrency is poised for significant transformation, driven by the convergence of technological, regulatory, and societal factors. Here’s a detailed look into the possible future of cryptocurrencies: 1. Mainstream Adoption and Institutional Involvement Cryptocurrency is gradually moving from niche investments to mainstream financial products. Global companies […]

How Microsoft is doing business unethically by exploiting cheap labour! – An open letter to US Ambassador to India Eric Garcetti

To, Eric Garcetti  US Ambassador to India                    Subject – Got cheated by a Microsoft Partner & Microsoft (a US based company) Dear Eric,          Hope you are doing well in India. I am *****, a resident of India. This letter I am writing to you as a last resort after trying to reach out […]

How lack of Market Research is killing B2C Fintech?

Came across a post on LinkedIn indicating that many Fintech companies aspire to be Tech Service Providers (TSPs) and are transitioning towards a B2B SaaS model. The reasons cited were:🔹 The Funding Winter🔹 Strict RBI Regulations Impacting the Fintechs🔹 Cut-throat competition impacting the volumes🔹 Lower/Irregular margins in the B2C model🔹 B2C becoming risky as bigger […]

Fintech Marketing Strategy – B2C Content Marketing

We come across a lot of B2C Fintech Brands in our day-to-day lives. Sometimes when B2C brands spends heavily on Television Ads, Outdoors, OTT platforms, Cricket especially World Cup and IPL sponsorships, Digital Marketing viz Google Search Ads, Display Ads, Youtube Ads, Facebook and Instagram Ads, LinkedIn Ads, Twitter Ads, Tiktok Ads or let’s say […]