A Merchant Management System (MMS) is a comprehensive platform designed to manage the relationship between acquirers (payment processors) and merchants. It enables acquiring banks or financial institutions to onboard, monitor, and manage their merchant accounts efficiently. The system serves as a backbone for managing contracts, processing fees, disputes, risk assessment, and transaction monitoring. It serves […]
Future of Cryptocurrency: Key Insights and Trends The future of cryptocurrency is poised for significant transformation, driven by the convergence of technological, regulatory, and societal factors. Here’s a detailed look into the possible future of cryptocurrencies: 1. Mainstream Adoption and Institutional Involvement Cryptocurrency is gradually moving from niche investments to mainstream financial products. Global companies […]
5th edition of Global Fintech Festival was held in Mumbai from August 28-30th. GFF is organized annually by the Payments Council of India (PCI), the National Payments Corporation of India (NPCI), and the Fintech Convergence Council (FCC). This year Chief Guest was Hon’ble PM Narendra Modi ji. For more details – Click here
RBI’s monetary Policy – April 2024 – Click Here – Reserve Bank of India
We have come across a lot of instances where insurance companies have dishonored claims without any proper reasoning. Just because it’s an easy option for them and they know that most of the users don’t have the means and time to file a case. We have come across a case wherein Acko Technology & Services […]
Came across a post on LinkedIn indicating that many Fintech companies aspire to be Tech Service Providers (TSPs) and are transitioning towards a B2B SaaS model. The reasons cited were:🔹 The Funding Winter🔹 Strict RBI Regulations Impacting the Fintechs🔹 Cut-throat competition impacting the volumes🔹 Lower/Irregular margins in the B2C model🔹 B2C becoming risky as bigger […]
Influencers play a significant role in B2C fintech marketing by leveraging their authority, credibility, and reach to promote fintech products and services to consumers. Here’s how influencers can help in B2C fintech marketing: Overall, influencers can be powerful allies for fintech companies looking to reach and engage with consumers in a meaningful way. By leveraging […]
We come across a lot of B2C Fintech Brands in our day-to-day lives. Sometimes when B2C brands spends heavily on Television Ads, Outdoors, OTT platforms, Cricket especially World Cup and IPL sponsorships, Digital Marketing viz Google Search Ads, Display Ads, Youtube Ads, Facebook and Instagram Ads, LinkedIn Ads, Twitter Ads, Tiktok Ads or let’s say […]
#FintechOnDemand and #OnDemandFintech through the lenses of B2B Marketing “Fintech On Demand” refers to the growing trend of financial technology (fintech) services being readily available and accessible to consumers and businesses whenever they need them. This concept encompasses various fintech solutions and platforms that offer on-demand financial services, often leveraging digital technology and automation to provide convenience, […]
A Virtual Private Network (VPN) is a technology that creates a secure, encrypted connection over the internet between a user’s device and a remote server. This connection hides the user’s IP address and encrypts data transmitted between the device and the server, enhancing privacy and security. Detailed Analysis of VPN: Application of VPNs in Fintechs […]