Introduction
The festival season in India, particularly during Navratri and Dussehra, has become synonymous with massive online shopping events. E-commerce giants like Flipkart, Amazon, and Myntra have capitalized on this period, witnessing significant growth in sales and expanding their reach across the nation. This article delves into the year-on-year financial performance of these platforms during the festive season and examines Amazon’s strategic focus on empowering Indian sellers in 2025.
Flipkart: Dominating the Festival Sales Landscape
Flipkart’s Big Billion Days (BBD) sale has consistently been a major revenue driver. In fiscal year 2025, Flipkart Internet, the marketplace division of Flipkart, reported a revenue of ₹20,493 crore, reflecting a 14% year-on-year growth. Despite the growth rate slowing, the company made significant strides in cost efficiency, reducing its net losses by 37% to ₹1,494 crore.
The BBD sale has also been instrumental in expanding Flipkart’s customer base. In 2024, the event recorded double-digit growth in revenue and customer base, with same-day delivery volumes growing 2.5 times.
Amazon: Empowering Indian Sellers and Expanding Reach
Amazon’s Great Indian Festival (GIF) has evolved into a platform that not only boosts sales but also empowers Indian sellers. In 2025, Amazon India is set to host 17 lakh sellers, marking a 25% increase in new product launches compared to previous years. The company has also expanded its logistics network, adding fulfillment centers and transportation capacity to ensure timely deliveries.
Amazon’s commitment to supporting Indian sellers is evident in its initiatives to reduce costs. The company has rolled out a fee reduction for sellers, eliminating referral fees on over 1.2 crore products priced below ₹300 across 135+ categories. Additionally, the weight handling fee has been reduced by ₹100 for items under 25 kg.
Furthermore, Amazon’s focus on smaller cities has been pivotal. A significant portion of new Prime sign-ups and sales during Prime Day 2025 came from tier 2 and tier 3 cities. This trend is expected to continue during the 2025 GIF, with increased participation from these regions.
Myntra: Fashion E-Commerce Growth and Customer Acquisition
Myntra’s Big Fashion Festival (BFF) has become a cornerstone of the company’s growth strategy. In fiscal year 2025, Myntra reported a substantial increase in net profit, surging nearly 18 times to ₹548 crore, up from ₹31 crore in FY24. This growth was attributed to an 18% rise in operating revenue, which reached ₹6,043 crore.
The BFF sale has also been instrumental in expanding Myntra’s customer base. During the 2024 sale, Myntra onboarded over 1.5 million new customers, with over 80% coming from non-metro cities. Additionally, the event attracted 627 million user visits, marking a 36% surge in customer visits compared to previous periods.
Conclusion
The festival season has proven to be a significant revenue generator for Flipkart, Amazon, and Myntra, each adopting unique strategies to enhance sales and support Indian sellers. While Flipkart continues to dominate the sales volume, Amazon’s focus on empowering sellers and expanding its reach into smaller cities is commendable. Myntra’s emphasis on fashion and customer acquisition has positioned it as a key player in the e-commerce space. As the 2025 festive season approaches, these platforms are poised to further strengthen their positions in the Indian e-commerce market.
Recent News Highlights
- Flipkart’s Big Billion Days Sale 2025: Apple iPhone 16, Google Pixel 9, and Samsung Galaxy S24 to receive massive discounts up to ₹54,000.
- Amazon’s Great Indian Festival 2025: Amazon India plans to host 17 lakh sellers and introduce 25% more new product launches compared to previous years.
- Myntra’s Big Fashion Festival 2025: Myntra’s net profit rises to ₹548 crore in FY25; revenue up 18%.
FAQs
- What is Flipkart’s Big Billion Days sale?
It is Flipkart’s annual flagship sale event offering significant discounts across various product categories. - When does Amazon’s Great Indian Festival start?
The 2025 edition begins on September 23, with early access for Prime members. - How can I become a seller on Amazon during the Great Indian Festival?
Interested sellers can register on Amazon’s Seller Central platform and follow the guidelines provided for the festival. - What discounts can I expect during Myntra’s Big Fashion Festival?
Myntra offers discounts up to 90% on fashion, footwear, and accessories during the BFF sale. - Are there any special offers for Indian sellers during the festive season?
Yes, Amazon has introduced fee reductions and other incentives to support Indian sellers during the Great Indian Festival.
Note: The information provided in this article is based on the latest available data as of September 2025. For the most current updates, please refer to the official websites of Flipkart, Amazon, and Myntra.