How lack of Market Research is killing B2C Fintech?

Came across a post on LinkedIn indicating that many Fintech companies aspire to be Tech Service Providers (TSPs) and are transitioning towards a B2B SaaS model. The reasons cited were:🔹 The Funding Winter🔹 Strict RBI Regulations Impacting the Fintechs🔹 Cut-throat competition impacting the volumes🔹 Lower/Irregular margins in the B2C model🔹 B2C becoming risky as bigger […]

Fintech Marketing Strategy – B2C Content Marketing

We come across a lot of B2C Fintech Brands in our day-to-day lives. Sometimes when B2C brands spends heavily on Television Ads, Outdoors, OTT platforms, Cricket especially World Cup and IPL sponsorships, Digital Marketing viz Google Search Ads, Display Ads, Youtube Ads, Facebook and Instagram Ads, LinkedIn Ads, Twitter Ads, Tiktok Ads or let’s say […]

🚀 Unlocking the Future of B2B Fintech Marketing

#FintechOnDemand and #OnDemandFintech through the lenses of B2B Marketing “Fintech On Demand” refers to the growing trend of financial technology (fintech) services being readily available and accessible to consumers and businesses whenever they need them. This concept encompasses various fintech solutions and platforms that offer on-demand financial services, often leveraging digital technology and automation to provide convenience, […]

Application of VPNs in Fintechs and Financial Institutions

A Virtual Private Network (VPN) is a technology that creates a secure, encrypted connection over the internet between a user’s device and a remote server. This connection hides the user’s IP address and encrypts data transmitted between the device and the server, enhancing privacy and security. Detailed Analysis of VPN: Application of VPNs in Fintechs […]

Deposit Insurance and Credit Guarantee Corporation (DICGC) – A subsidiary of RBI : A Detailed Overview

Click here for FIXED DEPOSIT CALCULATOR 1. Introduction: The Deposit Insurance and Credit Guarantee Corporation (DICGC) is a subsidiary of the Reserve Bank of India (RBI) and serves as the primary entity responsible for providing deposit insurance to depositors in Indian banks. Established in 1978, DICGC plays a crucial role in safeguarding the interests of […]

Fixed Deposit Calculator

According to RBI, your deposit is secured upto Rs 5 Lakhs by Deposit Insurance and Credit Guarantee Corporation (DICGC) A Fixed Deposit (FD) calculator is a tool that helps individuals estimate the interest earned and the maturity amount for a fixed deposit investment. The formula for calculating interest on fixed deposits is straightforward, but a […]

User Acquisition Strategies for B2C Fintechs: Sustainable Approaches and Community Building

Introduction: User acquisition is a critical aspect for B2C fintechs aiming to establish a strong customer base and drive adoption of their financial products and services. Sustainable strategies involve not just attracting users but also creating a community, fostering engagement, and ensuring long-term customer loyalty. I. User Acquisition Methods: 1. Digital Marketing: 2. Partnerships and […]

Regulatory Technology (RegTech): Transforming Compliance and Risk Management

Introduction to RegTech: Regulatory Technology, commonly known as RegTech, is an innovative and technology-driven approach to managing regulatory compliance and addressing challenges related to risk management within the financial industry. As financial regulations become more complex and stringent, the need for efficient and automated solutions to ensure compliance has grown significantly. RegTech aims to streamline […]

PayPal: Revolutionizing Online Payments

Overview of PayPal: PayPal is a global payment platform that revolutionized online transactions by providing a secure and convenient way to send and receive money. Founded in December 1998 by Max Levchin, Peter Thiel, and Luke Nosek, it became one of the pioneers in digital payments. Over the years, PayPal has evolved into a payment […]