How to Launch a Credit Card: Technicalities, Compliance, Timeline, and Challenges

Launching a credit card is a complex process that involves numerous technical, regulatory, and operational aspects. Below is a step-by-step guide to help understand the technicalities, timeline, compliance requirements, and key challenges. 1. Technicalities Involved in Launching a Credit Card Step 1: Conceptualization and Market Research • Target Audience: Identify the customer segment (e.g., retail, […]

BIN Migration: Understanding the Process and Importance

1. What is BIN Migration? BIN (Bank Identification Number) is the first part of a credit, debit, or prepaid card number, traditionally 6 digits long, that identifies the issuing institution. BIN Migration refers to the process of updating or transitioning BINs to accommodate industry changes, such as the introduction of 8-digit BINs or migration from […]

Understanding 3D-Secure

3D-Secure (Three-Domain Secure) is a security protocol that provides an additional layer of authentication for online card transactions. Introduced by Visa (as Verified by Visa) and later adopted by other major card networks like MasterCard (MasterCard SecureCode) and American Express (SafeKey), the purpose of 3D-Secure is to reduce fraud and increase the security of e-commerce […]

Co-Branded Credit Cards

Co-branded credit cards are a type of partnership between a card issuer, typically a bank or financial institution, and a brand (e.g., airlines, retail stores, or service providers). These cards offer enhanced benefits tailored to the brand, providing perks such as discounts, loyalty points, or exclusive offers. Co-branded cards are a win-win for both companies […]

What VISA does?

Understanding Visa: An Overview Visa Inc. is a global leader in digital payments, facilitating secure and efficient transactions for consumers, businesses, and governments around the world. Established in 1958, Visa operates in over 200 countries and territories, connecting millions of merchants, financial institutions, and cardholders. Types of Visa Products and Services 1. Credit Cards: • […]

User Acquisition Strategies for B2C Fintechs: Sustainable Approaches and Community Building

Introduction: User acquisition is a critical aspect for B2C fintechs aiming to establish a strong customer base and drive adoption of their financial products and services. Sustainable strategies involve not just attracting users but also creating a community, fostering engagement, and ensuring long-term customer loyalty. I. User Acquisition Methods: 1. Digital Marketing: 2. Partnerships and […]

Visa, MasterCard, and RuPay: A Comprehensive Overview of Payment Card Networks

How RuPay can take on VISA & MasterCard in the Future? In the dynamic landscape of electronic transactions and digital finance, payment card networks play a pivotal role in facilitating seamless and secure monetary exchanges. Three prominent players in this realm are Visa, MasterCard, and RuPay. Each of these networks has its own unique characteristics, […]

How Credit Card Companies make Money?

How triple C makes money????????????? The way credit cards offer benefits like lounge access or airline miles revolves around partnerships, reward structures, and interchange fees. Here’s a breakdown of how it typically works: In essence, credit card issuers leverage partnerships, reward structures, interchange fees, and other revenue streams to offer enticing travel-related benefits to cardholders. […]

Challenges faced by a Credit/Debit Card Issuance System

A credit/debit card issuance system is pivotal in facilitating the issuance, management, and monitoring of credit/debit cards for consumers. However, several challenges can arise within such systems: Companies having Credit/Debit Card issuance stacks are M2P Fintech, Pine Labs, Fintech startup Power In summary, while a credit/debit card issuance system offers numerous benefits in terms of […]